How can you be as prepared and knowledgeable as possible for the complex and challenging future ahead for content marketing? Here are 15 insightful reports loaded with B2B data to help you define and chart your optimal content marketing future, and provide the best-answer and trust-building solutions clients expect today. The reports here, presented in random order, are all excellent sources of information to help you gain a clearer understanding of B2B content marketing, while keeping more than an eye open towards the future as marketers push onward to 2020.
1 — Edelman-LinkedIn B2B Thought Leadership Impact Study
3 — Chief Marketer 2019 B2B Marketing Outlook Survey
The Chief Marketer 2019 B2B Marketing Outlook Survey offers a wealth of B2B marketing data to learn from and apply to your own campaign strategies. Whether it’s which marketing channels are performing the best for B2B lead generation and nurturing, the increasing demand for higher-quality B2B content, or data to help increase support from the corporate suite, this report offers helpful insight.
For 2019, the tenth-annual Cision Global State of the Media Report surveyed some 2,000 journalists to find out what matters the most in the push towards 2020, including insights into social media, trust and distrust in the media, and how big data will inform the future of content marketing.
6 — Shutterstock: State of Content Marketing
A different take on the future of content comes from the Shutterstock: State of Content Marketing report, examining the changing roles of micro-influencers, data privacy and blockchain, micro-moments, social segmentation and personalization, plus other trends to follow.
7 — Mary Meeker 2019 Internet Trends Report
Since 1995, one of the most anticipated reports containing B2B trend data is the “Mary Meeker Internet Trends Report,” and for 2019 it comes in packing a whopping 333 pages of information. Mary Meeker is founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, and I recently took a close look at many of the B2B elements contained in her new report in “Key B2B Takeaways From the 2019 Internet Trends Report.” [bctt tweet=”“Mary Meeker’s 2019 report paints a picture of a world where it’s more challenging than ever to find new growth in certain areas, but one that also shows very real opportunities in others.” @lanerellis” username=”toprank”]
8 — LinkedIn: The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal
Buffer’s detailed 2019 State of Social report offers an in-depth look at what digital marketers are focusing on, along with an examination of many new and ongoing trends, and how the industry is changing. In conjunction with Social Chain, the newest Buffer report utilizes survey data gathered from over 1,800 marketers at firms of all sizes, and looks at issues such as how businesses are investing in influencer marketing and which social platforms businesses are having the most success with.
10 — Edison Research and Triton Digital: The Social Habit
11 — Pew Research Center: Mobile Technology and Home Broadband 2019
How the mobile landscape is changing in 2019 will have an impact on B2B marketers, and the Pew Research Center offers up a selection of related insights in its Mobile Technology and Home Broadband 2019 report.
13 — Hootsuite / We Are Social: Digital 2019 Q2 Global Digital Statshot
Hootsuite and We Are Social have produced another report filled with helpful information for B2B marketers, with their latest Digital 2019 Q2 Global Digital Statshot. The report utilized numerous sources and offers plenty of insight into where social media marketing currently stands and where it appears likely to be heading.
14 — Pew Research Center: January 2019 Core Trends Survey (2019)
15 — Social Media Examiner: 2019 Social Media Marketing Industry Report
The final of our 15 reports is Social Media Examiner’s eleventh-annual social media marketing industry report, the 2019 Social Media Marketing Industry Report. Company founder Michael Stelzner shares 46 pages of various statistical data pulled in from surveying over 4,800 marketers, and the report offers interpretation on how various aspects of social media are working for marketers today.
Fly High & Implement What You’ve Learned From 15 Reports
via GIPHY The 15 insightful and data-packed reports we’ve explored here from the Pew Research Center, Edelman, Edison Research, Cision, Shutterstock, Mary Meeker, Buffer, LinkedIn, Content Marketing Institute, MarketingProfs, Chief Marketer, Vidyard, Triton Digital, Sprout Social, Social Media Examiner, Hootsuite, and We Are Social will help you be as prepared and up-to-date as possible for whatever the future of content marketing may hold. Because it takes considerable time, top skills, and plenty of effort to create best-answer content marketing, it’s often wise to partner with a top-tier marketing agency, such as TopRank Marketing. We’ve had the honor of being named by Forrester as the only B2B marketing agency offering influencer marketing as a top capability in its latest “B2B Marketing Agencies, North America, Q1 2019” report.” *LinkedIn is a TopRank Marketing client.
We offer professional website design and digital marketing services. Every website project is unique in it's own design, and every marketing effort has a budget, we give each client a quote specific for your project needs.