Author Archives: Cifwep

It’s time for B2B content marketers to stand out. You know it. I know it. We all know it.  But capturing attention in…

Not all forms of content creation will make you famous, but some come with built-in amplification boosts that can put you well on…

Marketers are a passionate breed. Whether we’re crafting content, unearthing optimization opportunities, or digging into performance metrics to understand where we went right…

In the world of consumer goods, purchase decisions are often made instantaneously and on a whim.  “This blouse is exactly my style! I’ve…